Usability Testing
This page should actually be entitled "Usability Testing, Code Breaking, Error Checking, Validation Reporting and Link Breaking" but we couldn’t fit it all on the navigation bar.
Are you having problems with your website? Users don’t like it and leave straight away. Do you have problems with your code but can’t find the source? Is your site’s code a mess and in need of validation? Do you see a lot of 404 Errors (Not found)?
We can help you! Contact us today and we’ll get your site back on track.
Our Usability Testing service enables you to observe your actual customer experience and identify what is working and opportunities for improvement. If you want your customers to have a compelling customer experience, then your website must be effective in ALL of these Core Elements of the User Experience:
- Visual Design – is the site design effective? Does it support user needs and business goals?
- User Interface – This is what most of us think of as “UI” – the interface features and widget level components like menus, radio buttons, drop-downs, AJAX, sorting and filtering options, search, category and product detail pages, and so forth. Success of the UI depends on whether the widget level components and the overall interaction of them provides an effective and useful experience for your customers?
- Navigation – can customers move around the site from where they are to another place they want to go? Does the site help them to seamlessly explore the site and deepen their engagement with your product, brand and services?
- Information Architecture – is the information organized in a way that makes sense to the customers? Are the menus and content organized in a clear way that is consistent with users’ mental models?
- User Needs vs. Site Objectives – for a site to have long term success, it must offer a compelling customer experience while also having a successful business model. And because user experience is a constantly moving target, this experience must also be compelling relative to your competition as well. Does your site support user needs in the context of the business model? Is the site experience sufficiently compelling and engaging to lead to captivated loyal customers who make repeated visits, spend more time on the site, and are net promoters of the site and company?
Data always beats guesswork.
We take your website for a predetermined length of time, study it, study others using it, record the interactions, smiles and frustrations then construct a meaningful report for you and your web developers to work through. Stop speculating and start getting objective scientific data to help your company obtain a competitive advantage. It sounds obvious, but if if your customers aren’t successful when they use your website, your product won’t be successful.
We’re here to help. Our team of experienced web developers has spent many years observing customers using consumer products. We observe your customers and help you fix and improve your products – it’s that simple!
If you want to improve your website and customer’ experience and take your website to the next level, then get in touch with oneweb today. A one week usability testing schedule with final report costs as little as £99.00
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