The Responsive Mobile Website Revolution

The mobile device revolution has started … are you ready? Is your business taking advantage? Is your website ‘responsive’?

So, is your website responsive and mobile-ready? According to recent research less than 19% of the world’s top 500,000 web sites are mobile-ready and that means you may already be losing business to those competitors who have already embraced this trend. Have you checked your web analytics recently? You’ll be amazed how your website traffic is increasingly being generated by mobile devices such as iPhones, iPads, BlackBerrys, Androids and other types of smartphone or tablet devices. In fact, by providing a satisfactory mobile experience, companies pave the way for clients to go on to purchase. A ForeSee Results’ survey found those who are satisfied with a mobile experience are 32% more likely to go on to purchase from that company online and 31% more likely to buy offline. It is also estimated that by 2013 more people will access internet using mobile devices than computers. So you could be losing potential customers if your website doesn’t provide a great user experience on a smartphone or tablet.

Making a decision to ensure your web site is mobile and m-commerce ready will ensure your customers can engage with you no matter what platform they use. Going mobile ready does mean business!

Making it happen for you:

Read more >>

Making A Good First Impression Online

It always amazes us here at oneweb just how many websites have homepages that are so cluttered you can’t immediately see the content and struggle to gauge what the site is actually about. At first glance you are bombarded with adverts, banners and some text you daren’t hover over for fear of opening another ad box. Website owners are so desperate to get their keywords in, they forget all about the first impression they are giving new visitors. Thankfully, within the latest algorithm update, Google has put in place the incentive for websites to tidy themselves up and produce quality content. The algorithm acts as a quality filter by penalising websites with undesirable clutter and top heavy advertising. Phew.. We thought it was a good time to put together a reminder of the basic ‘First Impression Rules’ that should govern how you layout your homepages and/or landing pages.

Your website is very often the first time a potential customer comes across your business. In less than 60 seconds they will have asked themselves:

• Have I arrived at the right place?
• Is this a credible, professional company?
• Does this website make me feel comfortable?
• Does this website offer what I am searching for and can I trust it?
• Do I feel welcome?

You may think that design is not the most important factor in a website and that functionality plays a far more important role, but it’s design that’s responsible for making that good first impression every time. Read more >>

Happy Christmas from oneweb

The Art of Flight / Red Bull Media House

Not only are all of the guys in this movie our snowboarding heroes, Travis Rice, Jeremy Jones, John Jackson and the rest but anyone who hasn’t seen the movie or the website should definately take a look. The film ‘The Art of Flight’ is what most of us snowboarders dream of (I have a savings account just for the BIG Alaska trip) and the website artofflightmovie.com is an amazing achievement in coding and design. If only everyone had the budget that Red Bull have, hey? Read more >>

Get Rid of Your Flash Website?

Here’s a statement: It’s time to get rid of your Flash website. They may look beautiful, but when it comes to efficiency, they’re hopeless.

Here’s just a few (out of hundreds) of reasons to replace your Flash website:

• It’s a pain to manage.
• It’s a pain for people that visit your website.
• It’s a pain to browse.
• It’s old fashioned. Read more >>

Our 20 Favourite Online Marketing Quotes

Here are our 20 favourite quotes in the world of online marketing. Some guys know exactly what to say at exactly the right time and these are the best of the best by the best plus a few from our own guys. All of these sum up the ethos of oneweb and how we strive to offer up relevant and high-quality advice to our clients.

• There are no magic wands, no hidden tricks, no shortcuts and no secret handshakes that will bring you immediate online success, but with time, energy and determination you can get there. Dave, oneweb. 2008
• You can’t just ask customers what they want and then try to give that to them. By the time you get it done, they’ll want something new. Steve Jobs, Apple
• In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business. Marcus Sheridan, The Sales Lion
• What makes content engaging is relevancy. You need to connect the contact information with the content information.
• Think about what a user is going to type! Matt Cutts, Google
• If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Guy Kawasaki, Apple
• Either write something worth reading or do something worth writing about. Benjamin Franklin
• Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.
• Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.
• Corporations must answer questions about why they should be in the blogosphere. Small businesses need to answer questions about why they shouldn’t.
• No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry
• Smartphones are reinventing the connection between companies and their customers. Rich Miner, Android
• Think like a customer. Paul Gillin
• Online marketing isn’t magic, it’s science. Dave, oneweb
• Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes. Wikinomics
• Traditonal methods of sales prospecting are grossly inefficient. Spending £5,000 on useful web development can easily cut £100,000 from your traditional sales budget. Dave, oneweb @ Google’s Marketing Conference 2011
• Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. Rick Levine
• In this age of blogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences. Tim Frick
• When you break down all the fluff, there are two ways to promote and market your business: dumber, slower, and expensive — or smarter, faster, and cheaper.
• There is no black magic to successfully attracting customers via the Web. It’s all about hard work. Rand Fishkin

oneweb welcomes Anne Hawley, the infant swimming pioneer!

Anne Hawley is widely recognised as the pioneer and expert of infant swimming. With 2 best-selling books on the subject and now 2 iPhone apps available through iTunes who could argue with her success. Anne contacted oneweb after months of poor service with her web services provider and we happily stepped in to assist her. We took over dealing with the previous firm and within a few days had annehawley.co.uk transferred to our mangement, back online, repaired, traffic flowing and the site’s owner happy again. If you are London based and have young children then get in touch with Anne through the site or follow her team on Twitter @swimbabyswimuk The site is hosted by oneweb and is available at annehawley.co.uk

Testimonial: "Oneweb.co are by far the best web hosts we have ever used. Their customer service and support is excellent. I would gladly recommend oneweb.co for all your web services, hosting and development."

Anne Hawley, annehawley.co.uk, @swimbabyswimuk

The Williams Lewis & Co new website goes live today..

oneweb are happy to announce the launch of Julian Lewis’s new website. Williams Lewis & Co are a Camden based estate agent and letting agent, they have been at the forefront of letting, selling and buying properties within the Camden area and throughout Greater London since 1997. They have a recognised reputation built upon experience, personal service and integrity. As the tagline on the website says ‘they offer a personal service in an impersonal world’. The site’s technologies are PHP with a MySQL database at the backend and has been very well received by it’s new owners. All the best to Julian and his team at Williams Lewis. The site is hosted by oneweb and is available at williamslewis.com

oneweb is an official Google agency

This week sees oneweb becoming an ‘Official Google Partner’ by signing an agency agreement with the internet giant. Google shapes the way we all surf the web, communicate, search for information and probably use it so it’s quite an honour to be approved as an official Google Agency, only adding to our strength in the search engine optimisation market. As of today, all new clients will receive a free AdWords campaign to get them on their way and all existing clients can claim a credit for their online advertising from us. oneweb already offer clients online marketing, SEO and AdWords management but now you get a chunk of it for free! Contact us today to find out what we do for your online business.

The Tone Zone Fitness Centre website is live

Today sees the launch of the all new Tone Zone Fitness Centre website. Tone Zone is a fitness centre based in Yeovil, Somerset, run by Jon & Jane Carter, both body-building champions. You know that they know their stuff when it comes to personal training. Tone Zone offer a full fitness service including: personal training, exercise classes, tailored fitness plans, nutritional advice, diet plans, weight loss or weight gain, the list goes on .. Jon also runs an online store selling nutritional supplements, fitshopsupplements.co.uk or you can buy from reception at the club. Don’t forget to book a one day free trial at Tone Zone, just fill in the online form. Jon was very specific about what he wanted fromn his new site and branding and we’re glad to say he’s delighted with the results, as are we at oneweb. The site is a dynamic PHP coded site with a content management system and, as always, a super-important blog section for those all important news updates to get the search engines working for you. It seems the team here quite like working on gym websites. The site is available at tonezonefitness.co.uk

The EDL website is launched

We are delighted to announce the launch of the all-new Enterprising Developments Ltd website. EDL are a firm of property developers based in Nottinghamshire and London. They specialise in period property renovation and new build developments. Their website needed to be image intensive to highlight renovations as before and after picture sets, for this we have utilised thumbnails and lightboxes to keep the server load down. It has worked very well and all at oneweb.co are delighted with the results. The site features an image slider running throughout, 3 PHP forms for capturing data of potential clients, several image galleries, a news blog section and my personal favourite, a 3 minute movie highlighting some of their favourite works. The site is fully scalable to add development projects as they come on stream with little touches like movies flowing and panning through rooms to give the viewer a feeling of actually being there. Thanks to EDL and good luck with the new project at Gloucester Place, London. We look forward to seeing the results. The site is available at edl-uk.com

All the team at oneweb.co

The Bateman’s Mill Hotel

The Bateman’s Mill Hotel in Chesterfield was opening under new management at the end of October 2010 and needed a great looking website ready for the launch day which was 2 weeks away! The oneweb.co team worked hard to produce this stunning looking site and delivered the goods at 11pm the night before it was due to launch. A job well done to the team. The brief was to produce a site to showcase the hotel’s newly refurbished guest rooms, bar and restaurant. It required a content management system for the hotel owners to upload and update menus themselves and a blog to announce special offers and forthcoming events. In addition to this was integration into the online booking systems and front desk software. The importance of search engine optimisation in the hotel market is critical and we are proud to say that, one month down the line, the site has been viewed by over 2000 unique visitors nearly all from organic search results! The new owners were delighted with their new website and oneweb.co wish them all the best for the future. The site is available at batemansmillhotel.co.uk

oneweb.co launches the Stay in Les Gets website

We are very proud to announce the launch of the all new Stay in Les Gets website. The site showcases two apartments and one chalet for rent in the alpine resort of Les Gets, France. It contains 16 viewable pages with a further 103 files in the backend controlling the PHP features: A guestbook, booking form, 3 availabilty calendars, a blog and an administration interface for the site owner to control blog posts and comments, take bookings and update the availability in real time. The address is http://stayinlesgets.co.uk so take a look, book a rental apartment or chalet and enjoy the Alps in the summer or winter.

The new ‘Starter Package’ is now available.

We have added a new arrow to our quiver in the form of a ‘Starter Package’. Aimed at new businesses the Starter Package is a fixed fee product which includes all the components needed to for a successful start-up. The all-in-one package is designed to relieve the stress of having to worry about the new company’s logo, corporate look, website and even stationery. The Starter Package comes complete with:

• Logo design
• Branding
• Stationery Design
• Domain registration
• Hosting
• A 1-5 page website
• Web Design
• Graphic Design
• Search Engine Optimisation
• WWW Promotion

All the above features of the Starter Package can be added to with our “enhancement” services as required. The basic Starter Package is great value at £495.00. We plan to add further packages very soon. So watch this space!

The Parr Glass website is live.

oneweb.co is pleased to announce that the parrglass.co.uk website is now live! Parr Glass is an online catalogue of handmade fused glass jewellery, coasters, dishes and wall plaques all lovingly made by the site owner Kate Salmon and very well priced. Kate is now taking orders for Christmas delivery so get down to Parr Glass soon and check out the glassware. For her website, Kate asked us to produce a site that is simple to navigate without flashy content where she can showcase her glassware to clients such as local stores who sell the jewellery and coasters. Parr Glass is built purely with xhtml and css, apart from 2 PHP forms for contact and feedback, is fully standards compliant, optimised and cross-browser compatible. You can visit the site at: http://parrglass.co.uk