Destiny Driving School Aylesbury

When it comes to your website, always read the small print! Aylesbury based Destiny Driving School had a website built and hosted by yellsites which, it turns out according to the terms and conditions, didn’t belong to them nor did the domain name even after paying a substantial fee for the whole project. Fiona came to us after a content managed website to replace the old one which she could develop herself. We built Destiny a WordPress CMS website which they can add to and edit as much as they want, creating keyword opportunities in the process and climbing the their way up the SERPs (search engine results pages). For some of the keywords targetted, the site has moved up 80 positions in the first 2 weeks and that is with a new domain name so effectively starting from scratch. Fiona is a grade 6 instructor, the highest qualificaion possible, so if you are after driving lessons in Buckinghamshire, you would do well to give Destiny Driving School a call.

Get Rid of Your Flash Website?

Here’s a statement: It’s time to get rid of your Flash website. They may look beautiful, but when it comes to efficiency, they’re hopeless.

Here’s just a few (out of hundreds) of reasons to replace your Flash website:

• It’s a pain to manage.
• It’s a pain for people that visit your website.
• It’s a pain to browse.
• It’s old fashioned. Read more >>

The new Facebook News Feed: Love it or hate it?

Facebook users have had mixed reactions to the revamped News Feed the social network began rolling out Tuesday night. Instead of asking users to choose between ‘Top Stories’ and ‘Most Recent’ links, the new News Feed adjusts content based on the last time they checked it. Users who rarely log in, for instance, see top stories from their networks. More frequent users see recent content in chronological order. Facebook also changed the way photos are displayed in the News Feed, making them larger and more prominent.

The most drastic change to the News Feed concept is the addition of a news ticker. Above the chat column, users now see real-time updates from their networks. When they click items from the ticker, the content is brought up in a hover window and the user does not need to leave the page in order to interact with their updates.

Facebook’s News Feed now delivers top stories to you based on the last time you logged in. That way, if you haven’t logged in for a few days, you won’t miss important life events in your News Feed. Users can also adjust their News Feeds by marking or unmarking updates as ‘Top Stories’.

Recent opinions include: "I don’t need everyone to know what photos or comments I ‘Like’ and I don’t want to know that depth of other people’s communications, either" and

"I’ve been asking for a long time for a way to make sure I don’t miss the most important things in friend’s lives, especially those who don’t post often, while a long string of inanities from talkative friends scroll by"

We’d like to hear from more of you. Are you enjoying the latest changes or are you annoyed by them? As my mate Charlie always says "We Fear Change!"

Why Use Social Media?

Here is Part 3 of our Science of Social Media Blogs. Reasons to use Social Media in marketing your business:

• Quick and easy to start. You could launch a Facebook page today or get a blog going in a few days.
• Low cost. You can get started in social media and blogging for very little money. They are among the most cost-effective methods of reaching your audience.
• Instant interactivity. Both blogs and social media can give you nearly instant market feedback – good or bad. We get all kinds of feedback through the comments on our blog; people also leave reviews and other comments for us on Facebook, LinkedIn and other social media channels.
• It’s all about the Search Engines. Surveys indicate that 90% or more of people begin their purchasing process in search engines. Blogs and social media make it more likely that your prospects will find you online when they search.
• Inbound marketing. If you read our blog, you know that we’re big fans of inbound marketing at oneweb. Outbound marketing is telemarketing, direct mail, cold email blasts, TV and print ads – all the things that buyers tend to block out more and more. Social media and blogs are essential inbound marketing tools.
• First mover advantage. For blogs and social media, there is an advantage to moving first. If you don’t jump into the conversation, your competitors will (if they have not already) and then you’re fighting an uphill battle to become influential in these online conversations. Start now to claim that first-mover advantage.

oneweb are here to help you grow your business online. You want to get into blogging? You want to get social media working for you? You need a professional team working on your search engine optimisation? Contact us.

The web is so fast moving that nobody can stand still, let alone wait to get involved. Get in touch with us today, tell us your ideas, describe your vision and we will let you know how you CAN acheive it.

oneweb is an official Google agency

This week sees oneweb becoming an ‘Official Google Partner’ by signing an agency agreement with the internet giant. Google shapes the way we all surf the web, communicate, search for information and probably use it so it’s quite an honour to be approved as an official Google Agency, only adding to our strength in the search engine optimisation market. As of today, all new clients will receive a free AdWords campaign to get them on their way and all existing clients can claim a credit for their online advertising from us. oneweb already offer clients online marketing, SEO and AdWords management but now you get a chunk of it for free! Contact us today to find out what we do for your online business.

The Tone Zone Fitness Centre website is live

Today sees the launch of the all new Tone Zone Fitness Centre website. Tone Zone is a fitness centre based in Yeovil, Somerset, run by Jon & Jane Carter, both body-building champions. You know that they know their stuff when it comes to personal training. Tone Zone offer a full fitness service including: personal training, exercise classes, tailored fitness plans, nutritional advice, diet plans, weight loss or weight gain, the list goes on .. Jon also runs an online store selling nutritional supplements, fitshopsupplements.co.uk or you can buy from reception at the club. Don’t forget to book a one day free trial at Tone Zone, just fill in the online form. Jon was very specific about what he wanted fromn his new site and branding and we’re glad to say he’s delighted with the results, as are we at oneweb. The site is a dynamic PHP coded site with a content management system and, as always, a super-important blog section for those all important news updates to get the search engines working for you. It seems the team here quite like working on gym websites. The site is available at tonezonefitness.co.uk

Using Social Media For Success Online

Welcome to Part 2 of our tips & tricks mini-tutorials. This time it’s about inbound marketing and social media.

With inbound marketing we are taking advantage of the way people want to communicate today. We all search for products and services everyday but are we able to find you or your competition? Search engines deal with hundreds of millions of searches per day. We read blogs and tap our social networks to find answers to questions, solutions and product recommendations. Inbound marketing is about making it easy for people to find what you have to offer online. There are 4 distinct stages to successful inbound marketing: create quality content, optimize the content for search engines AND humans, promote it strategically then analyze the results.

Content Creation for Social Networking in Business
Content can come in hundreds of guises. It can be blogs, e-books, white papers, video and photos, advice or tutorials like this. At oneweb we produce tons of content, for this site and others, that’s how we aim to keep your interest in our services and products. When you’re creating a lot of content try to publish on various channels, making sure you optimize for those different channels. Just to illustrate the importance of content creation, here is a piece of data. Companies that blog generate 55 percent more visitor traffic. You may well ask, why is that? Blogging allows you to talk about topics that are more appealing to people and allows you to make more interesting correlations. You can use long tailed keywords, you can attract more inbound links and you can use the comments section to generate conversations. Your blog helps you become more interesting on social media as well. Take the content that you create on your blog and you share it on Facebook, Twitter, Digg, StumbleUpon and other networks. The way we at oneweb transform our blog readers into leads is by using ‘calls to action’ at the end of each of our blog posts. You’ll notice that this blog post has a three ‘calls to action’ inviting you to contact us, comment on the post and/or share the post with your social network thereby generating leads and hopefully new business opportunities.

Optimizing Your Content
The second step in our inbound marketing methodology is optimizing your content. Optimization really includes two elements: on-page optimization and off-page optimization. On-page search engine optimization (SEO) refers to the elements on your site such as page title, meta tags, descriptions, and alt tags. Off-page SEO refers to the ‘authority’ of your website, measured by the number of inbound links you can accumulate, this will elevate you in the eyes of search engines and place you higher on the results pages. If you want to get deeper in to this, you can look at the different SEO elements on your page. They need to be consistent: the same keywords should be present in the page title, the URL, and the description. If you are curious about how your website is performing, if you have all those elements and if they’re working, oneweb offers services in validation, error checking and fixing, usability testing and SEO reporting, contact us for more details.

Content Promotion
The third part of our inbound marketing methodology is promoting your content. Once you start creating really valuable and remarkable content, you need to find ways to share it. It’s no coincidence that some our clients’ companies that blog and manipulate social media have increased visitor traffic by up to 79 percent. If you have something meaningful to write about on your blog, you will be more interesting on social networks. Use Twitter, Facebook, LinkedIn, Digg and Delicious. Get them working for you. So where should YOU share your content? What channels should YOU utilize? You will need to experiment with this part because it differs from site to site. A few general methods that everyone can use are:

• Invite readers to “Like” your post on Facebook. Provide a button in your e-books, blog posts & emails.
• Offer the option for readers to retweet your content.
• Maximize the traction you are getting from email marketing by testing different subject lines.
• Allow comments. You may get a load of spam but actual visitor comments are invaluable and give you an idea of how you are doing.

Analyzing Results
Creating content, optimizing it and promoting it is all very well, but in order to improve results and drive success, you will need to be constantly measuring results. To do that, you need to track not only the number of visits you’re getting, but also the number of leads. There are many tools out there to help you track and analyze visitors and data. The most comprehensive are provided by Google and are generally free to use. At oneweb all of our websites come with monthly visitor statistics reports for you to see what’s working and what isn’t. Get in touch with us today and find out what oneweb can do for your business online.

Remember, get the most out your website by manipulating social media networks and steer those inbound links to your content!

Should you wish to save or print a copy of this post, then click the .PDF logo here and download a copy. Thanks for your interest in our tutorials for online success, we would love to hear from you, whether feedback, ideas for future tutorials or questions, so please leave us some comments. See you next time.