Google’s Penguin War on Directories Gathers Pace
About mid-way through last year Google began delisting directories from search results stating that the reasoning behind this was that many had no quality content. This was initially aimed at directory sites that exist purely to provide backlinks whether paid or free. Everyone knows that getting links to your website is how to gain authority and increase PageRank. This is very true, but for some time now, poor quality and low value links from directories have been ignored and the directory site has been removed from the Google index. We keep a list of just under 400 directories for monitoring purposes and in recent months quite a few have disappeared from SERPs, some have reappeared, mainly those that changed the way they attempt to pass on ‘juice’ on by using rel=”nofollow” according to the webmaster guidelines. It seems that if you use the nofollow option, you are an actual directory serving the community, possibly a specific industry or niche. For example, Nuoret was a PageRank 5 directory last year but today it has PageRank of zero and has been delisted by Google altogether. This is one example of about 60 that we have seen delisted.
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New Website Cookie Law Is Now In Force
As of this month any public website should provide information about its use of cookies and give the option to disable them, not just a document stashed away somewhere, but on the homepage as the first thing a visitor sees! The cookie law was actually passed last year, but we were all given 12 months to sort ourselves out. Now that time is up, we’ll have to comply. In case you don’t know, cookies are small parcels of technical data that track our movements and browsing habits when we use the internet, or store items in a shopping cart for future purchase. Some websites use these cookies to offer us targeted products similar to those we have been looking at. I’m sure we have all wondered how that little window pops up and offers us a deal on the very same products we were looking at only a few days ago! This is done by using cookies for advertising. How does Amazon or eBay remind you what you ‘last viewed’? By using cookies of course. As with everything, the use of cookies has been abused by the unscrupulous advertising and tracking markets and forced the EU to act on it. Read more >>
oneweb Working with Wordlink Marketing
Wordlink Marketing & Communications
Wordlink are a West London based marketing agency with a whole host of advertising and design services and years of experience. oneweb were invited to provide technical support to the Wordlink team with some website based project work, obviously we jumped at the chance to work a professional design team and we are over the moon with the resulting websites’ developments and design. We’re most definately looking forward to all the future web development projects inked in to the diary.
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