About mid-way through last year Google began delisting directories from search results stating that the reasoning behind this was that many had no quality content. This was initially aimed at directory sites that exist purely to provide backlinks whether paid or free. Everyone knows that getting links to your website is how to gain authority and increase PageRank. This is very true, but for some time now, poor quality and low value links from directories have been ignored and the directory site has been removed from the Google index. We keep a list of just under 400 directories for monitoring purposes and in recent months quite a few have disappeared from SERPs, some have reappeared, mainly those that changed the way they attempt to pass on ‘juice’ on by using rel=”nofollow” according to the webmaster guidelines. It seems that if you use the nofollow option, you are an actual directory serving the community, possibly a specific industry or niche. For example, Nuoret was a PageRank 5 directory last year but today it has PageRank of zero and has been delisted by Google altogether. This is one example of about 60 that we have seen delisted.
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Some good news for anyone who has been pondering the thought of having a website built but hesitating due to the initial outlay. We are now offering interest free credit on all of our web design packages, making our best mega-value products even better value. For example, the ‘Starter Package’ at £495.00 which boasts everything you will need to get you online, only requires a 30% deposit of £148.50 then the Read more >>
In the words of Lord Andrew Lloyd Webber, "GravityLive are fabulous!" Mikey and Kathryn are professional performers with acts that range from stilt walkers to angle grinders, living statues to feather showgirl dancers. They wanted a new refreshed website to showcase their acts which had to be a CMS (content management system) as they have so many new performances which are dreamt up almost daily. Each of the acts’ pages has an image slideshow and also an embedded video player so you get a real feel for the performance. There’s a ton of social network integration so GravityLive will soon be known globally.The website’s number of pages has shot up to almost 400 so there’s plenty of content to share. The site is available at gravitylive.co.uk so take a look and get sharing!
Sovereign Business Transfer is the UK’s fastest growing business sales broker based up north in Manchester and the owner, Matthew Trinder, was after a complete redesign of their old Joomla website and wanted the new one to be fresh looking and dynamic as a reflection of the company. The site has a large MySQL database of businesses for sale with loads of PHP-tech to handle calls to the database for search queries and filtering so a potential customer gets accurate results delivered. The important criteria was that despite the complexity of the backend, the content management system had to be relatively simple to use when editing, adding and updating new businesses… Read more >>
When it comes to your website, always read the small print! Aylesbury based Destiny Driving School had a website built and hosted by yellsites which, it turns out according to the terms and conditions, didn’t belong to them nor did the domain name even after paying a substantial fee for the whole project. Fiona came to us after a content managed website to replace the old one which she could develop herself. We built Destiny a WordPress CMS website which they can add to and edit as much as they want, creating keyword opportunities in the process and climbing the their way up the SERPs (search engine results pages). For some of the keywords targetted, the site has moved up 80 positions in the first 2 weeks and that is with a new domain name so effectively starting from scratch. Fiona is a grade 6 instructor, the highest qualificaion possible, so if you are after driving lessons in Buckinghamshire, you would do well to give Destiny Driving School a call.
There’s never a dull moment working with Adam and developing his websites, superherophotography.co.uk, adamjay.co.uk and pocketpolestudio.com. One day he woke up and decided what the world needed was a professional photographer bringing the amazing world of pro-pole dancing to the masses. He set off on a round-the-world trip to capture the finest pole dancing images and video for his website. We never know where he is, Monday Miami, Tuesday Toronto, Wednesday Melbourne, you get the picture! Read more >>
The mobile device revolution has started … are you ready? Is your business taking advantage? Is your website ‘responsive’?
So, is your website responsive and mobile-ready? According to recent research less than 19% of the world’s top 500,000 web sites are mobile-ready and that means you may already be losing business to those competitors who have already embraced this trend. Have you checked your web analytics recently? You’ll be amazed how your website traffic is increasingly being generated by mobile devices such as iPhones, iPads, BlackBerrys, Androids and other types of smartphone or tablet devices. In fact, by providing a satisfactory mobile experience, companies pave the way for clients to go on to purchase. A ForeSee Results’ survey found those who are satisfied with a mobile experience are 32% more likely to go on to purchase from that company online and 31% more likely to buy offline. It is also estimated that by 2013 more people will access internet using mobile devices than computers. So you could be losing potential customers if your website doesn’t provide a great user experience on a smartphone or tablet.
Making a decision to ensure your web site is mobile and m-commerce ready will ensure your customers can engage with you no matter what platform they use. Going mobile ready does mean business!
Making it happen for you:
It always amazes us here at oneweb just how many websites have homepages that are so cluttered you can’t immediately see the content and struggle to gauge what the site is actually about. At first glance you are bombarded with adverts, banners and some text you daren’t hover over for fear of opening another ad box. Website owners are so desperate to get their keywords in, they forget all about the first impression they are giving new visitors. Thankfully, within the latest algorithm update, Google has put in place the incentive for websites to tidy themselves up and produce quality content. The algorithm acts as a quality filter by penalising websites with undesirable clutter and top heavy advertising. Phew.. We thought it was a good time to put together a reminder of the basic ‘First Impression Rules’ that should govern how you layout your homepages and/or landing pages.
Your website is very often the first time a potential customer comes across your business. In less than 60 seconds they will have asked themselves:
- Have I arrived at the right place?
- Is this a credible, professional company?
- Does this website make me feel comfortable?
- Does this website offer what I am searching for and can I trust it?
- Do I feel welcome?
You may think that design is not the most important factor in a website and that functionality plays a far more important role, but it’s design that’s responsible for making that good first impression every time. Read more >>
ProgressiveBeats is the online presence of DJ Phil Byron. Phil started DJing in the clubs of Birmingham, UK in the mid 90′s, playing big house anthems in some of the city’s most up for it clubs. Since those days Phil’s musical tastes have matured, he plays Progressive House, Trance, Breakbeat and is an accomplished Hip Hop DJ. Regardless of which style he is playing however, one thing remains constant: pumping tunes that will lift you out of your seat, mixed together seamlessly. Over the years Phil has shared the decks with some massive names including: Jon Da Silva, Rob Tissera, Brandon Block, John Kelly, Graeme Park and Carl Cox. His website, progressivebeats.co.uk is a Read more >>
Not only are all of the guys in this movie our snowboarding heroes, Travis Rice, Jeremy Jones, John Jackson and the rest but anyone who hasn’t seen the movie or the website should definately take a look. The film ‘The Art of Flight’ is what most of us snowboarders dream of (I have a savings account just for the BIG Alaska trip) and the website artofflightmovie.com is an amazing achievement in coding and design. If only everyone had the budget that Red Bull have, hey? Read more >>
Here’s a statement: It’s time to get rid of your Flash website. They may look beautiful, but when it comes to efficiency, they’re hopeless.
Here’s just a few (out of hundreds) of reasons to replace your Flash website:
- It’s a pain to manage.
- It’s a pain for people that visit your website.
- It’s a pain to browse.
- It’s old fashioned. Read more >>
We are delighted to announce our new association with the Oxfordshire / Buckinghamshire based I.T. support company PChelp4U. The company’s owner approached us to design a unique looking website to replace their previous site, not as an upgrade, but completely starting from scratch, we were obviously happy to take on the project. The brief was to create something unique looking using vivid colours but without being too outlandish. Hmmm, tough one that… Over to the graphic design guys then. The end result of the site is definately unique but looks amazing. It has a landing-page with a grid system of homeboxes that are colour co-ordinated to the pages below them. Built with PHP, it has slideshows, contact forms, a news blog and plenty of social network integration. Oh, and of course a section dedicated to PChelp4U’s latest offering, web design by oneweb. Here’s to a long and successful relationship between PChelp4U and oneweb. The site is available at: pc-help-4u.co.uk
Wordlink Marketing & Communications
Wordlink are a West London based marketing agency with a whole host of advertising and design services and years of experience. oneweb were invited to provide technical support to the Wordlink team with some website based project work, obviously we jumped at the chance to work a professional design team and we are over the moon with the resulting websites’ developments and design. We’re most definately looking forward to all the future web development projects inked in to the diary.
Today sees the launch of Jane Carter’s new website, slimgympersonaltraining.co.uk which is a sister site to tonezonefitness.co.uk. Jane owns and runs the Tone Zone Fitness Centre in Yeovil with her husband Jon and they have been concentrating on the personal fitness market recently with additions to their gym including a private personal training suite for those lacking confidence and a ton of new equipment. Jane’s USP is that she is a World Physique Champion so if you want to tone up, get fit and lose weight, give her a call. How many people can say they are trained by a World Champion?! The site is hosted by oneweb and is available at slimgympersonaltraining.co.uk
Here are our 20 favourite quotes in the world of online marketing. Some guys know exactly what to say at exactly the right time and these are the best of the best by the best plus a few from our own guys. All of these sum up the ethos of oneweb and how we strive to offer up relevant and high-quality advice to our clients.
- There are no magic wands, no hidden tricks, no shortcuts and no secret handshakes that will bring you immediate online success, but with time, energy and determination you can get there. Dave, oneweb. 2008
- You can’t just ask customers what they want and then try to give that to them. By the time you get it done, they’ll want something new. Steve Jobs, Apple
- In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business. Marcus Sheridan, The Sales Lion
- What makes content engaging is relevancy. You need to connect the contact information with the content information.
- Think about what a user is going to type! Matt Cutts, Google
- If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Guy Kawasaki, Apple
- Either write something worth reading or do something worth writing about. Benjamin Franklin
- Search, a marketing method that didn’t exist a decade ago, provides the most efﬁcient and inexpensive way for businesses to ﬁnd leads.
- Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.
- Corporations must answer questions about why they should be in the blogosphere. Small businesses need to answer questions about why they shouldn’t.
- No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry
- Smartphones are reinventing the connection between companies and their customers. Rich Miner, Android
- Think like a customer. Paul Gillin
- Online marketing isn’t magic, it’s science. Dave, oneweb
- Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes. Wikinomics
- Traditonal methods of sales prospecting are grossly inefficient. Spending £5,000 on useful web development can easily cut £100,000 from your traditional sales budget. Dave, oneweb @ Google’s Marketing Conference 2011
- Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. Rick Levine
- In this age of blogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences. Tim Frick
- When you break down all the ﬂuff, there are two ways to promote and market your business: dumber, slower, and expensive — or smarter, faster, and cheaper.
- There is no black magic to successfully attracting customers via the Web. It’s all about hard work. Rand Fishkin
oneweb are happy to announce the launch of Julian Lewis’s new website. Williams Lewis & Co are a Camden based estate agent and letting agent, they have been at the forefront of letting, selling and buying properties within the Camden area and throughout Greater London since 1997. They have a recognised reputation built upon experience, personal service and integrity. As the tagline on the website says ‘they offer a personal service in an impersonal world’. The site’s technologies are PHP with a MySQL database at the backend and has been very well received by it’s new owners. All the best to Julian and his team at Williams Lewis. The site is hosted by oneweb and is available at williamslewis.com
This week sees oneweb becoming an ‘Official Google Partner’ by signing an agency agreement with the internet giant. Google shapes the way we all surf the web, communicate, search for information and probably use it so it’s quite an honour to be approved as an official Google Agency, only adding to our strength in the search engine optimisation market. As of today, all new clients will receive a free AdWords campaign to get them on their way and all existing clients can claim a credit for their online advertising from us. oneweb already offer clients online marketing, SEO and AdWords management but now you get a chunk of it for free! Contact us today to find out what we do for your online business.
Today sees the launch of the all new Tone Zone Fitness Centre website. Tone Zone is a fitness centre based in Yeovil, Somerset, run by Jon & Jane Carter, both body-building champions. You know that they know their stuff when it comes to personal training. Tone Zone offer a full fitness service including: personal training, exercise classes, tailored fitness plans, nutritional advice, diet plans, weight loss or weight gain, the list goes on .. Jon also runs an online store selling nutritional supplements, fitshopsupplements.co.uk or you can buy from reception at the club. Don’t forget to book a one day free trial at Tone Zone, just fill in the online form. Jon was very specific about what he wanted fromn his new site and branding and we’re glad to say he’s delighted with the results, as are we at oneweb. The site is a dynamic PHP coded site with a content management system and, as always, a super-important blog section for those all important news updates to get the search engines working for you. It seems the team here quite like working on gym websites. The site is available at tonezonefitness.co.uk
Welcome to Part 2 of our tips & tricks mini-tutorials. This time it’s about inbound marketing and social media.
With inbound marketing we are taking advantage of the way people want to communicate today. We all search for products and services everyday but are we able to find you or your competition? Search engines deal with hundreds of millions of searches per day. We read blogs and tap our social networks to find answers to questions, solutions and product recommendations. Inbound marketing is about making it easy for people to find what you have to offer online. There are 4 distinct stages to successful inbound marketing: create quality content, optimize the content for search engines AND humans, promote it strategically then analyze the results.
Content Creation for Social Networking in Business
Content can come in hundreds of guises. It can be blogs, e-books, white papers, video and photos, advice or tutorials like this. At oneweb we produce tons of content, for this site and others, that’s how we aim to keep your interest in our services and products. When you’re creating a lot of content try to publish on various channels, making sure you optimize for those different channels. Just to illustrate the importance of content creation, here is a piece of data. Companies that blog generate 55 percent more visitor traffic. You may well ask, why is that? Blogging allows you to talk about topics that are more appealing to people and allows you to make more interesting correlations. You can use long tailed keywords, you can attract more inbound links and you can use the comments section to generate conversations. Your blog helps you become more interesting on social media as well. Take the content that you create on your blog and you share it on Facebook, Twitter, Digg, StumbleUpon and other networks. The way we at oneweb transform our blog readers into leads is by using ‘calls to action’ at the end of each of our blog posts. You’ll notice that this blog post has a three ‘calls to action’ inviting you to contact us, comment on the post and/or share the post with your social network thereby generating leads and hopefully new business opportunities.
Optimizing Your Content
The second step in our inbound marketing methodology is optimizing your content. Optimization really includes two elements: on-page optimization and off-page optimization. On-page search engine optimization (SEO) refers to the elements on your site such as page title, meta tags, descriptions, and alt tags. Off-page SEO refers to the ‘authority’ of your website, measured by the number of inbound links you can accumulate, this will elevate you in the eyes of search engines and place you higher on the results pages. If you want to get deeper in to this, you can look at the different SEO elements on your page. They need to be consistent: the same keywords should be present in the page title, the URL, and the description. If you are curious about how your website is performing, if you have all those elements and if they’re working, oneweb offers services in validation, error checking and fixing, usability testing and SEO reporting, contact us for more details.
The third part of our inbound marketing methodology is promoting your content. Once you start creating really valuable and remarkable content, you need to find ways to share it. It’s no coincidence that some our clients’ companies that blog and manipulate social media have increased visitor traffic by up to 79 percent. If you have something meaningful to write about on your blog, you will be more interesting on social networks. Use Twitter, Facebook, LinkedIn, Digg and Delicious. Get them working for you. So where should YOU share your content? What channels should YOU utilize? You will need to experiment with this part because it differs from site to site. A few general methods that everyone can use are:
- Invite readers to “Like” your post on Facebook. Provide a button in your e-books, blog posts & emails.
- Offer the option for readers to retweet your content.
- Maximize the traction you are getting from email marketing by testing different subject lines.
- Allow comments. You may get a load of spam but actual visitor comments are invaluable and give you an idea of how you are doing.
Creating content, optimizing it and promoting it is all very well, but in order to improve results and drive success, you will need to be constantly measuring results. To do that, you need to track not only the number of visits you’re getting, but also the number of leads. There are many tools out there to help you track and analyze visitors and data. The most comprehensive are provided by Google and are generally free to use. At oneweb all of our websites come with monthly visitor statistics reports for you to see what’s working and what isn’t. Get in touch with us today and find out what oneweb can do for your business online.
Remember, get the most out your website by manipulating social media networks and steer those inbound links to your content!
Should you wish to save or print a copy of this post, then click the .PDF logo here and download a copy. Thanks for your interest in our tutorials for online success, we would love to hear from you, whether feedback, ideas for future tutorials or questions, so please leave us some comments. See you next time.
Hey guys. This is part 1 of our ongoing tips & tricks tutorials about #winning online. oneweb can offer sound advice, drawn from years of online experience, and we love to pass this information on to you guys. Here are some valuable tips for blogging.
The first one is that the title should be keyword rich. You want to use good keywords – keywords that your readers are searching for – in your titles. Most of the things we’ve seen and tested show that having an image in every article is good. It makes it more visually appealing. It gives people something to gravitate towards rather than just a whole bunch of text on the page.
We would always recommend using both e-mail and RSS subscriptions. oneweb can build you an RSS facility to include in your site. There are also ways to do email subscriptions which we can help you with. When you publish a new blog article, it can automatically go to the people subscribing to the blog by e-mail. For us, about a third of our blog subscribers are by e-mail. Other sites have 70-80% of their blog readers subscribing by email. Some clients use RSS, some use email more, and you should have both of those available to make sure that you’re making it as easy as possible for people to get your blog content if they’re interested in it.
The other thing that’s really important is leveraging calls to action in order to drive more traffic to your landing pages. It’s important to have a call to action in every article, and that’s basically a link to something where people can register, opt-in, start a trial, buy a product, something like that to get them moving down the sales and marketing process. I can tell you that by adding calls to action to our blog, we almost tripled the number of leads we were getting from it. People often ask us, how do I get more comments? Some of the great ways to do that: ask a question at the end of the article or be controversial. The more controversial you are, the more comments you will get. I know that from experience. Also, leave part of the issue untouched. If you completely cover a topic, you’re not really leaving room for people to add something to it.
If you need article ideas, check your sent items in your email. Most people, businesses and marketers are getting questions all day long from customers and potential customers about all sorts of things. Checking and seeing how you’ve answered those questions can be a great way to cover popular topics. You can also look at FAQs from your sales people. I also think it’s important engage the whole company and not dump all the blogging and content-creation responsibility on one person. How do you engage the whole company? We’ve tried a bunch of things here at oneweb and have quite a few different people who are writing for our blog. We do contests. We do public praise. We’ve certainly been able to gather a lot of support from our team. We’ve built it into some of the employee goals for a couple of different groups in the company.
Get everyone addicted to the process of blogging, the feedback and the positive loop that can happen by publishing an article. oneweb are here to help you. Blogging has become an essential component in the pursuit of online success. Contact us today for help, support, guidance, whatever you need really, and let us help you take your website to a whole new level.
Remember, the search engines are looking for ‘new and relevant content’ from you so give it to them!
Should you wish to save or print a copy of this post, then click the .PDF logo here and download a copy. Thanks for your interest in our tutorials for online success, we would love to hear from you, whether feedback, ideas for future tutorials or questions, so please leave us some comments. See you next time.
We are delighted to announce the launch of the all-new Enterprising Developments Ltd website. EDL are a firm of property developers based in Nottinghamshire and London. They specialise in period property renovation and new build developments. Their website needed to be image intensive to highlight renovations as before and after picture sets, for this we have utilised thumbnails and lightboxes to keep the server load down. It has worked very well and all at oneweb.co are delighted with the results. The site features an image slider running throughout, 3 PHP forms for capturing data of potential clients, several image galleries, a news blog section and my personal favourite, a 3 minute movie highlighting some of their favourite works. The site is fully scalable to add development projects as they come on stream with little touches like movies flowing and panning through rooms to give the viewer a feeling of actually being there. Thanks to EDL and good luck with the new project at Gloucester Place, London. We look forward to seeing the results. The site is available at edl-uk.com
All the team at oneweb.co
In response to clients’ requests for something simple to give them a web presence for a new venture, which is ready for future development, we have created the ‘Web Presence Package’. This is a no-frills deal to keep the price to the bare minimum until you are ready to start developing your online business. We now offer a single page website using your current logo and branding for a very keen £99.00! The web presence package includes the following:
- A single page static website
- A fixed fee development
- Registration of a .co.uk or .com domain if required
- Hosting from just £9.95 per month on our secure servers. This includes annual domain renewal fees
- Up to 5 email accounts
- Cross browser compatible
- Fully upgradeable and scaleable (for when you’re ready to start developing the site)
- Search engine friendly
- Search engine submission
The single page can be added to with any features you like, for example, logo design, graphic design or PHP functionality. All available at an extra cost, including extra pages if required.
As above but with 2 pages: £149.00 and with 3 pages: £199.00.
This service has been created in response to demand and oneweb.co hope you find it useful for your new business or personal website. Contact us for more information or to place an order for this package.
The Bateman’s Mill Hotel in Chesterfield was opening under new management at the end of October 2010 and needed a great looking website ready for the launch day which was 2 weeks away! The oneweb.co team worked hard to produce this stunning looking site and delivered the goods at 11pm the night before it was due to launch. A job well done to the team. The brief was to produce a site to showcase the hotel’s newly refurbished guest rooms, bar and restaurant. It required a content management system for the hotel owners to upload and update menus themselves and a blog to announce special offers and forthcoming events. In addition to this was integration into the online booking systems and front desk software. The importance of search engine optimisation in the hotel market is critical and we are proud to say that, one month down the line, the site has been viewed by over 2000 unique visitors nearly all from organic search results! The new owners were delighted with their new website and oneweb.co wish them all the best for the future. The site is available at batemansmillhotel.co.uk
We are very proud to announce the launch of the all new Stay in Les Gets website. The site showcases two apartments and one chalet for rent in the alpine resort of Les Gets, France. It contains 16 viewable pages with a further 103 files in the backend controlling the PHP features: A guestbook, booking form, 3 availabilty calendars, a blog and an administration interface for the site owner to control blog posts and comments, take bookings and update the availability in real time. The address is http://stayinlesgets.co.uk so take a look, book a rental apartment or chalet and enjoy the Alps in the summer or winter.
We have added a new arrow to our quiver in the form of a ‘Starter Package’. Aimed at new businesses the Starter Package is a fixed fee product which includes all the components needed to for a successful start-up. The all-in-one package is designed to relieve the stress of having to worry about the new company’s logo, corporate look, website and even stationery. The Starter Package comes complete with:
- Logo design
- Stationery Design
- Domain registration
- A 1-5 page website
- Web Design
- Graphic Design
- Search Engine Optimisation
- WWW Promotion
All the above features of the Starter Package can be added to with our “enhancement” services as required. The basic Starter Package is great value at £495.00. We plan to add further packages very soon. So watch this space!
oneweb.co is pleased to announce that the parrglass.co.uk website is now live! Parr Glass is an online catalogue of handmade fused glass jewellery, coasters, dishes and wall plaques all lovingly made by the site owner Kate Salmon and very well priced. Kate is now taking orders for Christmas delivery so get down to Parr Glass soon and check out the glassware. For her website, Kate asked us to produce a site that is simple to navigate without flashy content where she can showcase her glassware to clients such as local stores who sell the jewellery and coasters. Parr Glass is built purely with xhtml and css, apart from 2 PHP forms for contact and feedback, is fully standards compliant, optimised and cross-browser compatible. You can visit the site at: http://parrglass.co.uk